some statistics and studies

Time & product‐complexity

* According to a 2025 study of ~3,900 U.S. beauty-buying females, 60% use 4 to 10 beauty & personal-care products daily, and 31% use 11+ products daily. 

* In the same study: only 11% of users spent <5 minutes on applying colour cosmetics each morning, while 31% spent 6-10 minutes, and 28% spent 11-20 minutes.

* A global survey by Statista found that in select countries, a large portion of beauty product users take less than 15 minutes for make-up routines: e.g., 67% in France stated their routine took under 15 min.

Interpretation: Many consumers deal with long, multi-step routines and multiple products — your pen’s “all-in-one” design speaks directly to reducing time and simplifying products.

Durability & smudge-resistance

* A scientific study on waterproof eyeliners and mascaras defined a metric (%WPR, “waterproof removal ratio”) and found that for good waterproof performance, mean %WPR should be ≤50% after immersion. 

* In a survey of waterproof makeup use, 65.2% selected waterproof products for “long-lasting properties and resistance to smudging,” 52.5% because it “eliminates need for frequent touch-ups.

Interpretation: Smudge-resistance and long-wear are strong consumer desires — your pen’s “waterproof, smudge-resistant” claim aligns with these validated demands.

Eco-/multi-functionality & consumer preference

* According to the 2025 “Beauty by the Numbers” report, 67% of U.S. women surveyed say they regularly buy beauty products that perform more than one function. 

* Consumer behaviour data: ~60% of beauty consumers prefer natural/organic products, and 64% prefer brands with eco-conscious packaging.

Interpretation: The multi-functional, plant-based, compact design of your 4-in-1 pen directly addresses both the demand for multipurpose tools and cleaner ingredient credentials.